In rural communities, built infrastructure is often unviable due to the extremely high cost of connecting disparate families. Historically nomadic, the Maasai are facing increasing pressure by the Kenyan and Tanzanian governments to settle onto predominantly arid, rural land. Without the ability to bring their herds to water, the cattle owned by Maasai are dying, draining the wealth from the community in addition to the typical issues that come with limited access to clean water.
Maji Mamas use interlocking stabilized soil block technology to build environmentally sustainable tanks for their community at less than half the cost of the cheapest competitors on the market, increasing her income while bringing water management solutions to her community. As a microfranchise, Maji Mamas receive training in business, leadership, and critical WaSH issues to build and expand on a scaleable plan, increasing her income by up to 300%.
Prospective franchisees are identified predominantly through referral. We provide prospective franchisees with support in market research and securing the first 3-4 contracts to build water tanks in her community. Once contracts have been secured, Maji Mamas receive training in producing interlocking stabilized soil blocks (ISSBs), building water tanks with ISSBs, and the policies and procedures for running a Maji Mama business. She also receives training to become a Water and Health Educator and in connecting her community to microloans for water tanks through our financing partners. Maji Mamas receive approximately 170 hours of initial training over the first two months and complete the first contracts for water tanks with franchisor support. As the franchisor, we also provide weekly support for the first six months to ensure Maji Mamas continue to secure contracts and are compliant with Maji Mama policies and branding. After the first period, Maji Mamas receive further training in building pit latrines to expand their product line. They continue receiving monthly support to ensure their business thrives. All of these activities are carried out primarily in the community where the Maji Mama lives. In the first year the Maji Mamas for a single franchise location are expected to build 50 tanks, three latrines, and train 2,500 community members on water and hygiene issues.
|New Implemented Countries||Uganda|
|Recruit||3 management, 2 advisory|
|New Feature||In addition to water tanks and pit latrines, Maji Mamas use the interlocking stabilized soil blocks to line rock catchment systems and dams. Community members also purchase interlocking stabilized soil blocks from the Maji Mamas to construct homes and buildings for their shops, increasing business revenue.|