BlueBee Technologies Sdn Bhd develops ERTH. Our solution provides an easy 1,2,3 step process to recycling electronic waste and receiving a portion of the recycling revenue as a cash reward. By having thousands of heroes in our coverage region, we can optimize pickup routes to minimize the amount of fuel consumed for each pickup. Once the e-waste owner books a pickup request, the hero arrives at their preferred time to make the pickup and proceeds to collect other nearby requests or other requests on the way to the nearest ERTH warehouse. 25% of the recycling revenue is then shared with the e-waste owner (which is 2x the reward from public recycling centers), 20% of the recycling revenue is shared with the pickup hero, and the remaining revenue is split equally between ERTH and the recovery partner. So far, we have managed to fulfill 100% of the pickup requests and 100% of the time paid e-waste owners higher cash reward than public recycling centers (summary: we offer higher value, speed and convenience!). Bonus: If customers choose to dropoff the e-waste to our warehouse directly, they get an additional hero bonus of 20% i.e. total of 45% of the e-waste recycling revenue (which is 4x the reward at public recycling centers). Furthermore, our Heroes also generate at least 50% more per km than driving for Grab (Uber in Malaysia)