Updated Jul 10, 2020

Broad Class - Listen to Learn

Part of POWER99 Foundation


Fakhira Najib

An Interactive Radio Instruction program that provides lessons and teacher training. It reaches the poorest and remotest schools with interactive life skills and Literacy. Measurable gains have been gained in quality, equity and inclusiveness.

A child-centered, holistic, culturally relevant approach based on the principle that effective education for children needs to be active, interactive and relevant to children especially girls. This is something totally new in Pakistan's classrooms. The universal themes of global peace and human rights are implemented in the classroom with the children, teachers and wider community.To address i...
A child-centered, holistic, culturally relevant approach based on the principle that effective education for children needs to be active, interactive and relevant to children especially girls. This is something totally new in Pakistan's classrooms. The universal themes of global peace and human rights are implemented in the classroom with the children, teachers and wider community.To address issues of gender equity, the program focused on choosing radio characters as female role models that challenged stereotypes. E.g. one character named Gul is a very outspoken girl, who loves learning and is not ashamed to express her ideas even when she is not sure of herself .Dialogues and stories throughout the series encourage girls to be confident of their ability to learn and contribute meaningfully to society. These strategies help establish a girl-friendly learning environment that encourages girls to enroll and complete primary school. There are economic benefits to teachers especially female because they are empowered with improved skills and pedagogy.When girls learn to read, they have the power to read the laws that protect them., they have more options to make a living, contribute to the family income, and they spread their newly acquired knowledge throughout the family and community. Program is an example of adding economic value to the community along with long term opportunities in the national and international arena.
STI Forum 2019

Stage 6: Sustained Scale

Broad Class is a sustainable development program that reduces the educational inequalities of marginalized children through interactive radio instruction and capacity building. Low-cost, radio technology has lead to widespread implementation.
Registered in Pakistanin Pakistan

Focus Areas:

Leadership Development, Gender Equity, Citizen Participation and 12 MoreSEE ALL

Leadership Development, Gender Equity, Citizen Participation, Education, Basic Education, Curriculum, Soft or Life Skills, Pre-primary/Pre-school/ECD Education, Literacy, Methods & Learning, Inclusive Education, Parent & Family Engagement, Teacher Development and Training, Technology and InclusionSEE LESS

Implemented In:


PakistanSEE LESS

Lives Impacted to Date
Country Implemented In
Funds Raised to Date


In Pakistan, 22.8 million children are out of school and 51% are girls . Gender inequities exist because many parents worry about girls travelling long distances on their own as Schools are not close to home. access to classrooms, school supplies, and teachers is often scarce in the places that need it the most In some areas Cultural and familial norms  limit access to education through threats of violence and shame or ridicule, even when resources are available



Broad Class - Listen to Learn is an accessible and affordable program capable of delivering interactive, student-centered instruction that is welcomed in many resource poor communities. Integrated approach using cross-cutting themes on universal principles for basic education and human rights in general through relevant cultural and geographical scenarios. Based on the Sustainable Development Goals (SDGs) it is a success as measured by quantitative and qualitative participant data.

Target Beneficiaries

The Program provides a high-quality interactive radio program to children attending formal, non- formal , religious schools and out of school children . The program has benefited 300,000 children in 2,386 classrooms , 3,400 heads and teachers in 838 schools, 172 educational supervisors, and 22,679 parents and community groups. Due it being publicly broadcast, it reaches 10 million children who are currently not in school. 60 percent of the program beneficiaries are female.

Mission and Vision

POWER99 envisions an educated Pakistan where people respect diversity, human rights and resolve their conflicts non-violently. The mission of the POWER99 Foundation is to transform Pakistani education into an effective tool for providing modern knowledge, critical and scientific thinking skills and non-violent behaviors for peaceful coexistence.

Competitive Advantage

Broad Class offers innovative and cost-effective interventions for education that are underpinned by student-centered learning pedagogies and effective teaching practices that improve learning outcomes, attendance and dropout rates across the board. Compared to other ICT models, Currently no identical competition in the market exists that is offering ubiquitous low-cost education interventions such as Broad Class as it's a practical and cost-effective solution that leverages the ubiquitous radio footprint for Standardized delivery of high-quality lessons to reach out to maximum number of communities ones of vastly different socio-economic backgrounds and geographical locations. Relatively high barriers to entry by virtue of organizational experience, use of in-house facilities for production, broadcasting success stories and ,Customer or sponsor loyalties to existing causes and focus areas.

Planned Goals and Milestones

The organization plans a two-pronged strategy for the scale-up. Horizontally, focus on expanding outreach to other geographic areas with needs for quality education. Vertically, expand the brand to a range of product lines that are built around quality educational material. We will explore different delivery mechanisms, such as online resource, web portal, and mobile app and also explore partnering with publishing houses, and teacher training institutes to expand the audience base.
Funding Goal1,552,588
Projected Cumulative Lives Impacted300,000
New Implemented CountriesPakistan
RecruitThe POWER99 Foundation is registered as a non-profit development organization under Section 42 of the Companies Ordinance 1984. The Foundation has undertaken to follow a democratic, non-political and a transparent system with the overarching principle of promoting equal opportunities for women & children. It has a diverse team of 20 staff members from various faiths, religions and professional experience. Existing staff members possess the experience and expertise of providing trainings and support in administration, finances and logistics, as well as identifying areas for capacity building. The organization has set policy and procedure manuals (HR, Travel, Financial and Procurement Policies) approved by the Board of Directors. All the programs and projects of the POWER99 Foundation go through both technical and financial audits by collaborating chartered accountants and donors. The monetary affairs of each program and project are handled by our expert staff in accordance with the financial procedures and regulations of the donor organization. The Foundation uses a combination of internal and external monitoring and evaluation methods to measure the performance of program objectives. The management team ensures that all financial expenses are in accordance with the planned activities of the project in an effective manner. The program and finance department ensure that all policies and procedures are followed for all project related expenses. The inclusion of a check, counter check, and balance system ensures that the funds are spent in a cost-effective way and all activities lead to the accomplishment of project outcomes and bring project impact.
New FeatureThe core strength of the Broad Class Listen to Learn brand is that it embodies a range of product lines that are built around quality educational material and teachers professional development. A new part of the project is the exploration of different delivery mechanisms. We will explore an online resource or web portal where children and parents listen to 5-minute audio podcasts on different subjects and topics. We will explore expanded access to lessons through subscriptions and financial support from corporate donors, enterprises, and individuals. We will market the solutions as VAS to telecom operators by creating short one-minute educational audio packages accessed via an IVR system or SMS. The idea is that this evolves into a mobile app that eventually will be cost-free because of advertisement. We will also explore partnering with publishers and teacher training institutes to distribute the material and offer training. The goal is to reach the widest audience of teachers by making the content low or no cost because it is subsidized by a third-party partnership.

The Team Behind the Innovation

Ms. Fakhira Najib, CEO of POWER99 Foundation, has more than 20 years of experience. Ms. Najib is an educator by profession and the developer of an internationally recognized "Broad Class-Listen to Learn" IRI program. Muhammad Zubair, oversees program implementation. He has more than 26 years of experience with development sector Ana Lado is professor of education at Marymount University and author of ELLs Picture Books: Tellability and working as the English Language Specialist for Broad Class



Jun 2020
Recognition ReceivedPENDING
Jun 2020
Recognition ReceivedPENDING
as part of
 Quality Education for all during Covid-19
Date Unknown

Supporting Materials