Updated Sep 27, 2019


Manufacturing and distributing low-cost, high-quality women’s health products designed for low-resource settings targeting reproductive, maternal, newborn, child and adolescent health (RMNCH+A).


Zubaida Bai

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Stage 5: Scaling

Transitioned to Scale with investment from Grand Challenges Canada & Pfizer Foundation; Replicating production/distribution model in India via social franchising; first global hub underway in Kenya.
Registered in United Statesin United States

Focus Areas:

Gender Equity, Menstrual Hygiene and Maternal Newborn and Child Health

Gender Equity, Menstrual Hygiene and Maternal Newborn and Child HealthSEE LESS

Implemented In:

India and Kenya

India and KenyaSEE LESS

Lives Impacted to Date
Countries Implemented In
Funds Raised to Date
Verified Funding


Women face critical, interconnected challenges to survival, health and well-being across the continuum of Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCH+A). Over 5 million mothers and infants die annually, 80% concentrated in 30 countries (India claiming the most) where health facilities lack resources to ensure cleanliness and quality care. Integrated solutions are the need of the hour, meanwhile simple interventions often designed in silos rarely reach the “last mile.”



Signature to the ayzh brand is an integrated suite of “kit style” products that bundle simple tools and training carefully designed to address gaps along the RMNCH+A continuum. Our core $3 Clean Birth Kit prevents infection (a leading cause of maternal and infant death) at the time of birth. Additional ayzh kits address newborn care, postpartum health and menstrual hygiene. Across our supply chain, we empower healthcare providers and women with education, employment and economic opportunity.

Target Beneficiaries

* Mothers and newborns (target beneficiaries) benefit from improved quality of care at critical points throughout life* Health institutions (customers) benefit from a cost-effective product that helps achieve maternal and infant health outcomes* Healthcare workers (core product users) benefit from tools and training that improve their learning and performance* Rural women (product makers) benefit from consistent employment when hired to package and assemble kits.

Mission and Vision

Our mission is to bring simplicity and dignity to women’s health. We are on a journey to becoming the leading global provider of low-cost, high-quality products for Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCH+A), transforming how women access health throughout life and demonstrating how business can advance the Sustainable Development Goals. By 2030, our vision is to improve the survival, health and wellbeing of one billion women, babies and girls.

Innovation Description

Our model is simple, based on our philosophy that “the poor are not poor in mind” and will pay for products that are affordable, address real needs and make their lives easier and better. We sell kits directly to health institutions and other partners in low-resource settings, who then resell and distribute the kits to mothers. Our iterative three-step design process (Research & Innovate; Produce & Sell; Monitor & Evaluate) ensures product relevancy and repeat sales for sustained revenue we can reinvest in our mission.
Core to this model, we engage and empower beneficiaries and stakeholders across our supply chain. Kits are bundled with education and training for healthcare workers that increase awareness of best childbirth practices. Manufactured regionally via social franchising, kits are assembled by rural women that we employ in a safe working environment, who become “health and hygiene” ambassadors in their local communities (critical for demand creation).Social impact:* ACCESS to essential commodities for a clean and safe birth* ADHERENCE to global standards and best childbirth practices* ADVOCACY around the importance of health, hygiene and gender equality among key stakeholders and influencers

Competitive Advantage

There is no shortage of technology in this world to help women and babies survive and thrive. Alas, even the most effective technology cannot save lives if it is not available at the “right place, right time, right price.” Our innovation is a “one stop shop” for high quality and affordable women’s health and hygiene solutions. One of the only social businesses working in the maternal and newborn health sector, ayzh demonstrates a significant departure from traditional approaches (philanthropic and subsidized). Our franchise model for regional production enables both customization to local needs and preferences, as well as replicability and scalability for widespread reach and adoption. Our approach of “integrated innovation” and women’s empowerment aligns with and advances the following Sustainable Development Goals: #3 (health & wellbeing), #5 (gender equality), #9 (resilient infrastructure), and #17 (innovative partnerships).

Planned Goals and Milestones

Launch and scale Menstrual Hygiene Pads in India; Raise Capital for Global expansion; Team building; Franchising

  • USD 10 M in PRI, Grant, Debt and Equity
  • 1 Billion Mothers, Newborns and Girls by 2030
Funding Goal10,000,000
Projected Cumulative Lives Impacted1,000,000,000
New Implemented CountriesGhana, Philippines, Kenya, India, South Africa
RecruitBoard of Directors, Board of Advisors, Global Business Development Lead, Executive Assistant
New FeatureKanya - Chemical Free Menstrual Hygiene Pads (expanding in US market with 1-for-1 giving model)


Jun 2018
Funds RaisedVERIFIED
Implemented InIndia
Mar 2018
Funds RaisedVERIFIED
TITLEDoorstep Delivery of Menstrual Hygiene Kits
Implemented InIndia
Dec 2011
Lives Impacted
Dec 2010
New Country Implemented In
Jan 2010